dc tech beat

Silver Spring-based Qloud has formally launched, with their myMusic application. myMusic allows users to upload their iTunes library and play it back anywhere, as well as share their music profile and listening history with friends. Qloud’s myMusic app is available only on Facebook, but plans to launch on other platforms soon. Qloud boasts of one million Facebook users adding the application, with about 34,000 daily active users, making it the second most active music application on Facebook, behind only iLike (which had early access to the Facebook platform and therefore a bit of an advantage).

One of My Music’s niftier tricks: if myMusic doesn’t have a song you’re looking for, it will show a video from YouTube instead (YouTube has a license for video content from a few major lables). Users can provide feedback whether or not the video is appropriate to the song they were looking for.

Qloud boasts an impressive roster of investors, first and foremost being Steve Case’s Revolution LLC. In addition:

Case is joined by a number of online and music industry luminaries as investors and board members in Qloud, including the founder of Island Records, Chris Blackwell, who discovered U2 and Bob Marley and was recently inducted into the Rock & Roll Hall of Fame; the founder of Launch Music, Dave Goldberg, who most recently headed Yahoo! Music; the former head of AOL’s online music properties, Jim Bankoff, who will now serve as Qloud’s chairman; Ted Leonsis, Vice Chairman Emeritus of AOL and Chairman of Revolution Money; and music industry executives Paul Vidich, formerly EVP Strategy and Business Development of Warner Music; and Tom Ryan, formerly Global SVP of Digital and Mobile Strategy of EMI Music.

No word if these are all investors or advisors, but impressive nonetheless. Qloud’s founders, Mike Lewis and Toby Murdock are former AOL’ers.

Qloud itself has been through a number of iterations; an initial launch a few years back featured the same social features, only integrated with iTunes’ desktop player via a plugin. This approach is very similar to Last.FM/Audioscrobbler. The site went underground for a period of time, reappeared again briefly earlier in the year in beta mode, and finally reemerged as a Facebook application.

Qloud’s offices are in downtown Silver Spring, across from the Discovery Channel, and they’re looking for a Director of Operations.